James Allison
Emotion Predictor
Everyday people are telling you what your experience means. Emotion predictor teaches you how to investigate it for yourself.
Emotion Predictor
It all makes sense. Your past does not define you. Your brain does.
Making sense of nonsense
Something happened. You experienced it a particular way. But, is the explanation you’ve been given the only explanation?
Have you ever wondered why you experienced it that way?
Two people can hear the same words, walk into the same meeting or receive the same feedback — and experience it very differently.
Something happened.
But what you experienced was more than what happened.
Your brain was already using what it had learned before, what was happening in your body and what was happening around you to predict and make sense of the moment.
That raises a different question.
Why did you experience it the way you did?
Emotion Predictor helps you investigate that question.
So instead of immediately asking:
“What’s wrong with me?”
Emotion Predictor starts somewhere different:
What did I predict?
What did I experience?
Why did I experience it that way?
That’s where investigation begins.
What if you changed where you were looking?
You might have been told:
You’re an overthinker.
You lack confidence.
You’re procrastinating.
You’re anxious.
You’re too sensitive to feedback.
Those descriptions may describe something about your experience.
But describing an experience and explaining why it happened are not the same thing.
Emotion Predictor helps you investigate the difference.
Not to give you another label.
Not to tell you what your experience means.
To help you become curious about how your brain arrived there — and what new experience could teach it something different.
Don’t just think differently. Discover something you didn’t know before.
Emotion Predictor works through investigation and experience.
1. RECOGNISE
Start with something that’s actually happening in your life.
2. INVESTIGATE
Separate what happened from what you experienced — and what you experienced it as meaning.
3. LOOK AGAIN
Explore prediction, previous learning, context, language, affect and your available physical capacity.
4. EXPERIENCE
Create opportunities for new evidence rather than simply trying to convince yourself to think differently.
5. LEARN
Ask:
What do I know now that I didn’t know then?
Because growth doesn’t come simply from going through an experience.
Growth depends on what is learned from it.
WHAT YOU’VE LEARNED BEFORE
Previous experience gives your brain information for what might happen next.
WHAT’S HAPPENING NOW
The world around you supplies sensory information — but sensory information doesn’t explain itself.
WHAT’S HAPPENING INSIDE YOU
Your body is continually providing sensory information about its changing condition.
THE CONCEPTS YOU’VE LEARNED
Language and categories help your brain make meaning from what is happening.
YOUR AVAILABLE CAPACITY
Sleep, nutrition, hydration, movement and attention can change what your body has available to meet the demands of the moment.
Emotion Predictor teaches you to investigate these possibilities rather than rushing to one explanation.
Experience Investigation Pathway
How far do you want to take this?
EXPLORE
Experience Investigations
Short, focused investigations into experiences you already recognise.
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DEVELOP
Experience Intelligence
Develop the capability to investigate your experience across work and life.
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PERSONAL
Work With James
Bring an experience, difficulty or recurring situation and investigate it together.
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About Me
I became more interested in the question than the label.
I’m James Allison.
After more than 30 years in business and the past decade working as a therapist and coach, I became increasingly interested in something I kept seeing:
Two people could go through apparently similar situations and experience them very differently.
And people were often being given explanations for their experiences before anyone had properly investigated how they arrived there.
Emotion Predictor grew from my search for another way.
Today my work draws heavily on modern constructionist neuroscience and the predictive brain.
But my job isn’t to tell you what your experience means.
It’s to help you investigate it.
Testimonials
“I used to wake up exhausted no matter how much I rested. Now I understand it wasn’t stress — it was energy drained by old emotional habits. Learning to track my body and update those predictions changed how I work, rest, and connect with people.”
Karen, 32 Pensions
“I always avoided conflict because I thought it would just spiral. At that time, I did not realise my brain was predicting the same outcome from years ago. Once I learned to see that, the conversations became easier, especially the tougher ones. I am not scared of being heard and understood anymore.”
Simon, 38 CEO Founder IT
” I used to lose focus halfway through the day and thought it was burnout. It turned out to be my brain predicting fatigue because I never ever felt prepared. After I learned this, and started updating those small daily predictions, that completely changed how I manage my energy and performance.”
Anne, 27 Banking Retail Manager